3 Keys to Finding Success as a Real Estate Agent

The real estate industry is one of the most lucrative fields and is growing rapidly in popularity. Real estate sales agents are licensed to help buyers and sellers of homes locate the perfect property. Successful agents can build businesses and generate revenue for themselves and their clients.

However, most real estate agents don’t last more than 5 years because they don’t have a plan for success. To be a successful real estate agent, you need to have a personal and professional plan. This article will demonstrate the top tips for becoming a successful real estate agent.



1. Will you be a Solo Agent or Join a Team?

There are two ways a real estate agent can be successful: either as a solo agent or by joining an already-established team or brokerage firm. Being a solo agent means you are 100% responsible for your success.

You’ll be on your own to do the necessary research, market your products, generate leads, and manage all of the other day-to-day tasks associated with selling homes.

Being part of an established real estate team benefits from having a support structure and a larger pool of potential buyers. When you are on a team, you have access to a network of other sales agents who are constantly searching for new properties and know how to get more business through repeat business.

Whether you decide to be a solo agent or join a team, there are several pros for both options, including:


Pros of Being a Solo Agent

  1. You Can Be Your Boss.
  2. You Determine Your Income Potential.
  3. Full Control of Marketing Efforts.


Pros of Joining a Team

  1. Increased Placement Opportunities
  2. Work with Top Producing Agents
  3. Easy Access to Resources and Training


Real Step

2. Establish a Marketing Strategy Early

Marketing is key to success in the real estate industry. Once you have chosen your market and property type, it is time to plan your marketing strategy. Proper planning will save time and money in the long run and allow you to focus your efforts on the most effective marketing strategies. You can achieve this through real estate farming.


What is Real Estate Farming?

This process involves determining what properties you want to focus on and what price ranges they fall into. Once this information is determined, you can then decide how to market these specific types of properties without wasting time on the unimportant ones. To become an expert realtor, you can use a real estate farming plan to stay focused on your niche and market to the right audience.


You can farm a real estate area in the following ways:

  1. Postcard Marketing – Using direct mail postcards, you can build a strong list of interested buyers in that specific area. Postcard marketing lets you reach people who won’t waste time calling a real estate agent but rather will take the postcard home to look at the property and show it to their friends.


  1. Door-Knocking – Using door-knocking, you can build a list of interested buyers and show them around a property in person. Once they have viewed the home, they will decide to contact the real estate agent for more information.


  1. Hosting Neighborhood Events – Hosting a Block Party or Networking Event at your home can be a great way to introduce potential clients to what you do and how you can help them find a new home.


  1. Website/Blogging – Build a strong online presence through blogging and promoting your website on social media sites like Facebook, Twitter, Google, and more. This will allow you to reach more people, build trust with your clients, and provide easy access to current leads.


  1. Google Search Ads – Promote your website on Google searches. By placing ads directly in front of people who are searching for homes, you will find yourself getting more leads and back end sales


3. Focus on Improving Constantly

It would help if you were constantly improving to ensure that you are staying relevant. Real estate agents who get comfortable do not stay up-to-date on the best practices for converting leads. Here are the best ways to learn and stay above the curve.

  1. Read Books or Listen to Audiobooks – Reading books and listening to audiobooks is a great way to learn business strategies, tips, and important information. Some of the popular books about real estate include “The Millionaire Real Estate Investor” by Gary Keller, “The 5-Day Real Estate Investor” by Seth Godin, and “Rich Dad Poor Dad” by Robert Kiyosaki.
  2. Invest in Real Estate Coaching – A coach is someone who holds you accountable for your actions so that you can be an effective real estate agent. Online courses or one-on-one coaching keeps agents on task and accountable for the results they want to achieve.
  3. Network with Top – Producing Agents-Real estate agents who are constantly building their networks can make more sales. The top-producing agents in your market want to help agents succeed and will be happy to share their knowledge with you so that you can learn how they did it.
  4. Don’t be afraid to learn from your competition – If you are not growing on your own; you should be looking at what is working for your competitors. Building off of other people’s strategies will allow you to grow even faster and achieve the success you want.



To be a successful realtor, you need to have a plan. Once you have set up your marketing outreach and established yourself within the industry, you will be able to make more sales. Setting up your plan early will allow you to reach more clients and give you the time to research the target market in your area.

With the rise of social media, agents need to develop a robust online presence on all major websites: Facebook, Twitter, Google+, and Pinterest. Agents also need to cultivate a following on the local blogosphere.

Figuring out what to write about and how often to post can take time but is well worth the effort for agents who want to build relationships with their contacts and earn repeat business from their social media activity.

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